Hello all. In NewYork doing a big media tour but had to check in. Lots to share this week and talking about all the new products. Can’t wait for you to see. In the meantime, here’s a shot from my favorite meeting today.
November 10, 2009
Elegance defined
So I have been hard at work designing some upcoming secret products that we are rushing to launch at the Apothic. I read each and every one of your email requests so trust me when I say I listen. I came across this image a while ago and didnt keep track of where but this single shot has guided a complete new range and I am so excited with the direction we are taking. Enjoy what I am calling, elegance defined…..
BTW, I am so in love with it, that if I found it in a large size, I would redecorate my living room around it…..seriously.
November 1, 2009
If official part 2
OK, I made you wait a little longer than I said, but that was only because Mr Suits (the lawyer) said I had to. The success of Royal Apothic has been amazing and before I reveal what’s happening, I wanted to thank everyone involved, from sales to the warehouse, our readers and fans, I am so grateful to you all. Never in my wildest dreams did I expect that we would be this successful, this fast.
Now, on to the big announcement.
After working on Royal Apothic, I came up with a concept that although extremely cool, didnt work with the brand. I played around with it for a few months and after much thought and deliberation, came to realize that it could truly stand on its own as a line by itself. Well, I was not the only one to think so and i am please to announce that our NEW brand will launch on Jan 1st at URBAN OUTFITTERS nationwide.
Called SAVE FRAGRANCE by ScentLAB, the new range of personal perfumes are distillations of pure scent which can each be worn alone or layered to create your own blend. The fragrances are amazing and the retail price point is accessible and affordable.
There is much to be done and a new website will be launching soon. I’ll keep you informed but in the meantime, another thanks to everyone who was involved with this exciting new line.
October 29, 2009
I cant wait to spill the beans….
Big announcement coming tomorrow and I CANNOT wait to tell, but I am sworn to secrecy for just 24 more hours.
In the meantime, maybe a little clue won’t hurt. See below XOXO
October 27, 2009
A very royal “clapper”
So I am sure everyone remembers the 80’s pheno, “The Clapper.” Clap once to turn the lights on, clap again to turn them off.
Well here is a new version that is completely up my alley
Designed by Materious, I think it would be perfect next to the couch in the Apothic. I wish it came in black.
Available here
Found via design shimmer
October 17, 2009
a little edie to get us thru the weekend
Lots of exciting announcements coming next week. Ill be sharing exciting news and giving a sneak peak into our next collection. In the meantime, enjoy a little bit of Little Edie
and this scene kills me….”two talks with Margie McCord left me gasping” slays me every time…
God I love the Beales
October 13, 2009
We got style in the “bag”
I love a good bag, and I love using a good bag for many purposes. San Francisco designer Grant Gibson has found a creative storage solution in his bathroom using a LLBean boat tote (monogramed of course)
We use these all over the Royal Apothic Studios for holding fabric swatches and magazines and I keep a few in the trunk of my car for groceries. The canvas works to help keep frozens cold and the monogram adds serious shopping style.
And although I am not one for laundry, (In fact, I cant remember the last time I did some,) this doesnt mean that my worn clothes are not housed in style. Here are some seriously stylish options for your dirty clothes.
Available here
Available here
These Dransfield and Ross totes are amazing!
Available here
October 8, 2009
O hellO there Oprah…..
OK, when I stop alternating between crying, jumping, screaming and all around hyperventilating, I promise to write a real post. In the meantime, I can’t wait any longer to share….
We ….
made…..
the……
O List…..
Thanks Oprah, I LOVE you……
BTW, I’m totally available to be your Nate Berkus of Beauty…..I’m just sayin…
October 6, 2009
For those dorm rooms…..
Royal Apothic and some tips I wrote were featured on Teen Vogue.com.
Check it out here
September 29, 2009
On the run
Crazy day today filled with meetings and interviews, but in the meantime I HAD to give you a brief post. They say that Ms. W. is difficult but I found her nothing but professional….Here’s the dame that started it all……
