Royal Apothic is a brand that was not created as much as it was found. Creative director S.I. OMara spent his career in the beauty industry working with companies including estee Lauder, Proctor and Gamble and Murad. On a sabbatical in London, he came upon a book tucked high upon a shelf in a forgotten Notting Hill antique stall. This hidden treasure revealed itself to be an apothecary manual from the eighteenth century. Listed within it’s pages were the formulas of concoctions created for many of the great monarchies of Europe. Knowing he could tie his own expertise into the formulas, he returned to the U.S. and began duplicating the fragrances listed within the manual.
Royal Apothic began with a simple book and is now one of the fastest growing lifestyle brands in the modern era. “The fragrances I have translated give one a simple way to bring luxury into the home,” S.I. explains, “You can change the mood of a space completely by simply lighting a Royal Apothic Luminarie or spraying some of the Interior Perfume. As a boutique design house, Royal Apothic truly brings sovereign luxury to the modern home.
This blog gives an inside view into the creation of the brand and the many things that excite, intrigue and inspire us……
For more information, or to carry Royal Apothic products in your store, contact us at: firstname.lastname@example.org