Hello all. In NewYork doing a big media tour but had to check in. Lots to share this week and talking about all the new products. Can’t wait for you to see. In the meantime, here’s a shot from my favorite meeting today.
So I have been hard at work designing some upcoming secret products that we are rushing to launch at the Apothic. I read each and every one of your email requests so trust me when I say I listen. I came across this image a while ago and didnt keep track of where but this single shot has guided a complete new range and I am so excited with the direction we are taking. Enjoy what I am calling, elegance defined…..
BTW, I am so in love with it, that if I found it in a large size, I would redecorate my living room around it…..seriously.
OK, I made you wait a little longer than I said, but that was only because Mr Suits (the lawyer) said I had to. The success of Royal Apothic has been amazing and before I reveal what’s happening, I wanted to thank everyone involved, from sales to the warehouse, our readers and fans, I am so grateful to you all. Never in my wildest dreams did I expect that we would be this successful, this fast.
Now, on to the big announcement.
After working on Royal Apothic, I came up with a concept that although extremely cool, didnt work with the brand. I played around with it for a few months and after much thought and deliberation, came to realize that it could truly stand on its own as a line by itself. Well, I was not the only one to think so and i am please to announce that our NEW brand will launch on Jan 1st at URBAN OUTFITTERS nationwide.
Called SAVE FRAGRANCE by ScentLAB, the new range of personal perfumes are distillations of pure scent which can each be worn alone or layered to create your own blend. The fragrances are amazing and the retail price point is accessible and affordable.
There is much to be done and a new website will be launching soon. I’ll keep you informed but in the meantime, another thanks to everyone who was involved with this exciting new line.