Category Archives: inspiration

i’m infatuated….

I love blogs.  When reading them, I often end up on a journey where the destination is completely unknown.  Click this link, then that one and every now and then I land upon a page that completely takes my breath away.  Happened last week and I’m dying to share.

Check out The New Victorian Ruralist.  Authored by James Snowden, its a glimpse at the inspiration behind his store, Finderskeepers Market.  Looks like a trip to Mount Sterling, KY is on the books…..


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And a million gay hearts went pitter-patter…



P.s.  We are working hard on our winter collection and one of the fragrances, Wellington’s Conservatory smells like what I imagine the club to smell like.  Well, minus the scent of Cher’s hairspray.

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I smiled…

Thank you to my dear friend Nima, the Uber-talented designer behind the brand Lunares, for sharing this with me …..

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I cried

I originally started this blog as a way to share what inspires me.  With the amazing success of Royal Apothic, it has evolved as a way to share exciting news with all our fans.  I’m really happy with everything, but I also don’t want to neglect giving a glimpse behind the scenes on inspiration. It’s rare that I am moved by commercials, but this one I cannot resist passing on.  I dont want to politically charge the blog, but the issues of global warming are very real and it is up to us to make a difference, no matter how small.  Please take a moment to watch this….

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The Young Victoria was AMAZING!  If you can, run and see it.  From the sets to the costume, the story to the soundtrack, all of it was great.  However, what really got me was the trailer before the picture started.  The Lovely Bones is a new movie coming from director Peter Jackson and based on an amazing book by Alice Sebold.  Now I normally tune out during the trailers but the music for this one pulled me in!

Amazing right. Well I came home and after an hour surfing the web I tracked down the song. Most people are looking for the ethereal music that plays when the character gets to heaven but I wanted the strings! Either way here is both:

House of Cards by Audiomachine

Alice by the Cocteau Twins

I try to post things that inspire me on this blog and the Audiomachine song truly did. Although I promised not to work yesterday, after hearing the track on loop, I couldn’t resist and was ready to blend. We just wrapped up Christmas for this year, but next year’s deadline are fast approaching and the Royal Apothic Holiday 2010 Collection must be finished soon. The song triggered an idea that I had been playing around with for a while, so after the movie, into the lab I went and finished a new fragrance for next year. If you are a fan of Edwardian Fireplace, just wait til get a whiff of this!


Filed under Explore the fragrance, inspiration

another unveiling…..

So Royal Apothic officially launches in just one week and I can’t believe all that is happening. I will be traveling the country for the next couple of weeks appearing at events where I get to meet all of our amazing retailers. It’s a really exciting time but there is still alot to pull together. One thing I can check off my list is the official display. They arrived and the first one was installed today in our LA showroom. I am truly blown away by how it came out and still find it amazing that I can think of something, a simple idea, share it with craftsmen and voila, it appears. I’ve never gotten over the excitement of seeing something you dreamed up appear and it never gets less thrilling! In my mind, I wanted the display to be classic English with an edge and so I designed a unit that is lit by library sconces with roomy shelves. Here are some horrible pictures I snapped with my blackberry. We are still waiting on the smaller tester units I showed in earlier posts so please “mind the gap.” I’ll take some real pics next week at our Los Angeles meet and greet event.
royal display

Here’s a close up detail of the sconces….
royal display detail

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Filed under Inside The Apothic, inspiration, lighting

pure brilliance

I’ve mentioned before on the blog about the brilliant Terra Naomi (managed by the equally brilliant bestie Oliver)
To launch a preview of her new CD, they created a hilarious site called and its begun to go viral (DONT WORRY, it’s not real drugs) To hear the amazing single and to get it for free, just click here
The song is beautiful and has been playing on loop in the Apothic for quite a few weeks.

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