Category Archives: history

The story of the Apothic, Part 2

images-1

It is finally time to finish telling the story of how Royal Apothic came to be. For those followers who have been checking back, I apologize for the delay. When I returned to Los Angeles from London, I brought with me the book that I had purchased from the antique store. Although I had a rough idea of what it was, I was unsure about if it could be any use to the idea that had been forming in my head. After consulting with a Professor at UCLA, about the history of Apothecaries throughout Europe, I knew that the little book was really a found treasure. I had spent a large part of my career developing cosmetics, and I had spent lots of time in labs developing a pretty strong understanding of the chemistry behind blending raw materials into scents, creams and “potions.” My plan was to begin to take the recipes and instructions from the Apothecary’s manual to create a line directly inspired from monarchy’s past.  I would be two more years until  Royal Apothic was born.

Advertisements

1 Comment

Filed under history, Inside The Apothic

So what is Royal Apothic?

The idea for Royal Apothic started a few years ago after a period of time of feeling very frustrated. I had been running a big skin care brand which was a lot of fun, but I was tired. Making decisions everyday for another person’s company was amazing, but I felt I really wanted to do it on my own. With no clue what to do, I decided to take some time off and return to London. A trip there always clears my head and recharges my batteries so I knew it was the perfect idea. (little did I know how much so this particular trip) On the plane over, I decided once and for all it was time to do my own thing, and the time had come to figure out what it was. I remember distinctly saying to myself that I was ready for it to FIND ME! A few days into the trip, while was exploring one of my favorite neighborhood antique stores, I came upon an old, leather bound book tucked upon a high shelf. Thinking I had a perfect spot for it back home, I took it down and cracked open the cover. Illustrated with unique drawings and filled with beautiful calligraphic penmanship, the book was definitely a find! After flicking through a few of the pages, it became clear that this was a find that would make it’s way into my carry-on for the trip home. I had stumbled upon an Apothecary’s manual belonging to an Apothic famous among Monarchs throughout Europe, and this book would soon change my life.

Leave a comment

Filed under history, Inside The Apothic

Why this blog?

I  have to admit, I have a pretty exciting life.  This month alone, I boarded an airplane and headed to New York.  After a few days it was off to London.  Then Dubai, then New York, then back to Los Angeles.  Home for 24 hours then off again.  Interviews, meetings, meet and greets blend together.  By the time I was done, I had racked up 50,000 frequent flyer miles and could no longer remember what city, what day of the week, or even what time it was.  But it’s exciting, and even more so, fun.  It wasn’t always like this.  And if you had asked me if this is what I had planned, I would have never predicted it.  This is the life I lead and the part that I play.

There is however, something special about this time.  You see, as I travel the globe meeting amazing people and working at the job that I do, the people I meet are always intrigued and slightly curious as to what my day is like.  Everyday, people use the products that I create, often times unconsiously, so when they finally meet me and here about the long process to get just the perfect shade of lipstick, or the many meetings that it took to choose the picture they see in the magazine ad, they often times question what it’s really like.
 So as I embark on a new chapter, I have decided to document it.  Through blog posts, pictures and videos, I hope to give you a glimpse behind my company, and what inspires me.   I’ll take you where I go, and give you a sneak peak at the birth of a brand.  It’s my hope that the next time you are in the waiting room of your doctor, or curled up on the couch reading a magazine, and you come across one of my ad’s, you’ll remember just how hard it was to get the perfect shot!

1 Comment

Filed under history, Inside The Apothic