Category Archives: Inside The Apothic

another unveiling…..

So Royal Apothic officially launches in just one week and I can’t believe all that is happening. I will be traveling the country for the next couple of weeks appearing at events where I get to meet all of our amazing retailers. It’s a really exciting time but there is still alot to pull together. One thing I can check off my list is the official display. They arrived and the first one was installed today in our LA showroom. I am truly blown away by how it came out and still find it amazing that I can think of something, a simple idea, share it with craftsmen and voila, it appears. I’ve never gotten over the excitement of seeing something you dreamed up appear and it never gets less thrilling! In my mind, I wanted the display to be classic English with an edge and so I designed a unit that is lit by library sconces with roomy shelves. Here are some horrible pictures I snapped with my blackberry. We are still waiting on the smaller tester units I showed in earlier posts so please “mind the gap.” I’ll take some real pics next week at our Los Angeles meet and greet event.
royal display

Here’s a close up detail of the sconces….
royal display detail


1 Comment

Filed under Inside The Apothic, inspiration, lighting

pure brilliance

I’ve mentioned before on the blog about the brilliant Terra Naomi (managed by the equally brilliant bestie Oliver)
To launch a preview of her new CD, they created a hilarious site called and its begun to go viral (DONT WORRY, it’s not real drugs) To hear the amazing single and to get it for free, just click here
The song is beautiful and has been playing on loop in the Apothic for quite a few weeks.

Leave a comment

Filed under Inside The Apothic, inspiration, Uncategorized

Another unveiling

Things are moving quickly here at the Apothic. We just got a box from our friendly FedEx guy, (HI JAKE) (he reads the blog!) and our newest display has finally arrived. I previously posted on the inspiration behind the retail display for the Interior Perfumes and the same holds true for the Luminarie Display. Here is the finished piece, (each holds three candle testers)

1 Comment

Filed under Inside The Apothic, inspiration

Explore the fragrance- Attar Of: High Tea

So I have been promising for weeks now a glimpse behind each of the Royal Apothic fragrances, and I have FINALLY gotten around to the post.  I apologize dear readers for the wait.  I posted a sneak peak last week and showed an image asking you to guess where it was.  The Harrod’s Tea Room is an amazing space, completely over the top in a way only Harrod’s could do.  As a child, it was always a treat to go to tea with my mum on Saturday mornings after she had drug us around shopping. It was always a game to try to sneak extra cubes in when the adults were not looking and I truly felt like a grownup the first time I was poured a cuppa from the adult’s pot.  The smell and fragrance of the tea room was one I always  remembered and associated with carefree weekends, so I knew that if I could duplicate the aroma, it would definitely be in the line.  It took quite a few tries but I was able to recreate the aroma of rising steam from the pour of hot tea into a porcelain cup.  It’s an amazing blend of Earl Grey, Clove, Lime, Bergamont, and Cedar.  Here’s a little description to tide you over until the website launches…..


1 Comment

Filed under Explore the fragrance, Inside The Apothic

A brief programming interruption:



Filed under Inside The Apothic

coming tomorrow…

Make sure you check in tomorrow…..we’ll explore another one of the Royal Apothic fragrances!

In the meantime, here’s a hint.  Anyone know where this is?  Leave a comment-you may win something!



Filed under Inside The Apothic, inspiration

Explore the fragrance-Extract of Topiary


I have been promising for at least a few weeks to write about the Royal Apothic fragrances, and this week I came across a picture that has spurred me along.  The fragrance, Extract of: Topiary,  is based upon a preparation listed in the apothecary’s manual and captures a fragrance that brings me back to my youth.  In the Kensington area of London, many of the houses surround small grassy gardens usually gated and accessible only to residents who have a key.  Our home in London backed up to one and this small area of respite provided many hours of fort building and imaginative games.  It was easy to lose yourself (and any track of time) in the hot afternoon of a summer day, and I have always remembered the smell of our private park.  Extract of:  Topiary captures the fragrance by combining crisp, green ivy with Hydrangea and a whisper of Rose.  When I smell it, I literally see the color green.

The above picture was taken by Lisa Borgnes Giramonti whose blog: A Bloombsbury Life gives an amazing view into her fabulous and creative family.  I stumbled across it  a few months ago and it has definitely become a daily pleasure.  As it turn out, Lisa lives a stones throw from me in LA and I look forward to running into her in the “hood!”

Leave a comment

Filed under Explore the fragrance, Inside The Apothic, inspiration