There is a great article in yesterday’s New York times about some revolutionary new fragrance products designed to help with weight loss. Was definitely fascinating…..
“Eighty percent of what you perceive as taste is actually smell,” said Christopher Adams, a molecular biologist and the company’s founder. “The hypothesis is that if we can alter your sense of smell we can make food less palatable, because the hedonic effect — that is, the pleasurable effect you get from eating chocolate — won’t be there.”
Check it out here