Why this blog?

I  have to admit, I have a pretty exciting life.  This month alone, I boarded an airplane and headed to New York.  After a few days it was off to London.  Then Dubai, then New York, then back to Los Angeles.  Home for 24 hours then off again.  Interviews, meetings, meet and greets blend together.  By the time I was done, I had racked up 50,000 frequent flyer miles and could no longer remember what city, what day of the week, or even what time it was.  But it’s exciting, and even more so, fun.  It wasn’t always like this.  And if you had asked me if this is what I had planned, I would have never predicted it.  This is the life I lead and the part that I play.

There is however, something special about this time.  You see, as I travel the globe meeting amazing people and working at the job that I do, the people I meet are always intrigued and slightly curious as to what my day is like.  Everyday, people use the products that I create, often times unconsiously, so when they finally meet me and here about the long process to get just the perfect shade of lipstick, or the many meetings that it took to choose the picture they see in the magazine ad, they often times question what it’s really like.
 So as I embark on a new chapter, I have decided to document it.  Through blog posts, pictures and videos, I hope to give you a glimpse behind my company, and what inspires me.   I’ll take you where I go, and give you a sneak peak at the birth of a brand.  It’s my hope that the next time you are in the waiting room of your doctor, or curled up on the couch reading a magazine, and you come across one of my ad’s, you’ll remember just how hard it was to get the perfect shot!

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Filed under history, Inside The Apothic

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